Did you know that 14% of businesses fail because they do not have a good marketing strategy in place? A marketing strategy will make or break a business. You probably have come across a dozen marketing strategies in your research, but what about local marketing?
Getting your name out there on the world wide web is important, but community is everything. And reaching out to that community can benefit you and your business greatly.
So what do you include in the best marketing strategy? Read on to find out!
Host or Sponsor Events
For local marketing to be successful, a business needs to be involved in the community. Getting your name out there with traditional paid ads might be enough. However, consider the impact that you can have in your community as a small business owner.
Small business owners account for 64% of job creation across the US. But that is not the only thing that a business can do for the community. Organizing a local event that brings the community together is huge and will give your brand new business a positive name.
Partner With Local Businesses
There is a risk in partnership, of course. You need to make sure that your partner values the same things as you, wants to reach the same goals, and does not compete with your industry.
There are many benefits to a business partnership. You double the chance of brand awareness, you become a trustworthy source with someone else backing you, and you can support twice as many events together.
Communication is key in every partnership, so be clear and concise in your expectations when you are looking for a business to partner with.
Localize Your Website
Even though you are looking for more foot traffic, your website can do wonders for your brick-and-mortar store. In fact, 81% of shoppers look online before they go to a store.
Localizing your website means that your keywords are focused on your local community. Try adding phrases to your website such as “Serving in XYZ area” to improve local traffic to your site and ultimately to your physical store.
Claim Google Listing
If you haven’t done this already, it is an absolute must. A quick Google search of “XYZ product near me” from your potential customers will let them know that you exist. Not only that, but it will usually direct them to your website, contact information, and store hours.
It is essential that this information remains updated, even with special occasions like the holidays.
Encourage Google Reviews
Along with your Google My Business listing, encourage your customers to leave positive reviews on Google. Many new customers will look at the reviews before they visit a new establishment.
Reviews help establish brand trust, repeat customers, and brand recognition.
GMB talks about how you can manage your Google reviews online.
Start Your Local Marketing Campaign Now
A good general marketing strategy is key to the success of your business. A good local marketing strategy can make you a pillar in the community and bring success for not only you but for everyone involved.
Want to read more about marketing? Browse our blog posts for more tips and tricks!