Around 46% of Google searches are local, which shows the importance of reaching out to those near your location.
Harnessing the power of local SEO lets you further your reach and proves you’re credible in your industry. Perhaps you’ve heard about using local SEO to boost leads, but you’re unsure how to do this.
Sounds familiar? Don’t worry, you’ve come to the right place. Here’s everything you need to do.
Create a Mobile-Friendly Website
A key element of local search engine optimization is building a clean website.
Think of it like your digital storefront, where you can display your basic information and your brand’s identity through web design. Also, driving website traffic increases your chances of securing leads.
As you design the website, make sure it’s responsive so prospects can browse your site on any device, whether it’s a smartphone or laptop. In fact, mobile devices make up 52% of global internet traffic so make your site mobile-friendly otherwise you could miss out on leads.
Set Up a Google My Business Page
Another way to increase traffic is by setting up a Google My Business page. This adds your listing to Google Maps so users will see your business when they’re checking out local establishments.
Google My Business is an underrated local SEO marketing tool so make yours completely accurate to boost foot traffic. For instance, complete the basic data, display correct opening hours, and add photos whether it’s of your latest stock or dishes.
Nearly 93% of consumers say that online reviews influence their buying decisions, so use these to leverage your business and secure leads.
You should also set up an account on Yelp, Trip Advisor, and social media so prospects can easily access reviews before visiting you. Struggling to get reviews? Then ask customers to leave a positive comment once they’ve made a purchase, whether it’s online or in-person.
And don’t worry if you’ve received a negative review. Instead of ignoring it, take accountability and figure out how to make the customer happy, whether it’s offering an apology or a discount on their next visit.
Use Social Media
An important element of local SEO and digital marketing is social media. Choose which channel is relevant to your brand and be present so customers can reach you. Further, search engines index social media content, so when you’re more active then you’ll appear on Google search results.
And another effective way is to check out these leads for sale and boost your business’s revenue.
Use Our Local SEO Tips Today
Hopefully, after reading this article, you’ll use these local SEO tips to secure leads.
Start by building a strong online presence via your website and social media so you raise brand awareness. You should also create a Google My Business account and collect reviews so prospects visit your establishment. Good luck!
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