FedEx Office once conducted a survey that revealed 76% of consumers entered a business or store simply because of their signs. Signage also played a big part when it came to referrals with 75% of consumers indicating they told others about a business based on its signage.
Although almost eight years ago, the ability of outdoor signage to attract potential customers is still strong. Just think about what stands out to you when you’re outdoors. Even with all the distractions you may face daily, there are still outdoor ads you remember because they’re effective and hard to miss.
Wall wraps are the new trend in outdoor advertising and they’re just as effective. The great thing is that they’re versatile. Interior wall wraps are also available so that you can impress your clients or potential customers.
Read on to learn about the endless possibilities they provide for your business.
What Are Wall Wraps?
Wall wraps are usually made of vinyl and have a removable adhesive. You can install them on any flat surface such as a wall, window, or door. They are also referred to as vinyl wallscapes, wall graphics, or murals.
You can install them on either an indoor or an outdoor surface. You can create a design or have a company that specializes in wall wraps customize it for you.
A custom wall wrap allows you to choose full-color graphics that incorporate the colors of your brand or logo. Or you can use simple text for an understated yet bold effect. The great thing is that you can choose a design that suits your budget but still conveys a message to your clients.
Types of Wall Wraps
You can outfit any indoor or outdoor space with wall wraps. No matter what type of business you have, the location possibilities are endless. They are great for:
- Doctors’ Offices
- Night Clubs
- Hair Salons
- Car Dealerships
There are many options available to make your space look classy and professional. You can choose etched vinyl decals or frosted vinyl wraps. Not only will they send a message, but depending on where they’re placed, they can effectively block out sunlight, eliminating the need for blinds.
You can use privacy film wraps on glass windows or doors, conference rooms, or offices with glass walls to create a more private space for meetings or one-on-one meetings with clients.
Interior Wall Wraps
Interior wall wraps are a great way to catch the eye of a potential customer. Pair it with an exterior wall wrap that draws them into your location, so that you can impress them even more. They’re affordable and can set the tone for what customers can expect from your business.
You can create a theme, or display a message for customers, or motivate employees. You can place it in your lobby, break room, or conference room. Consider using:
- Photos that tell the story of your company’s history
- Mission and Vision Statements
- Your Logo
Hospitals can also use distraction therapy wall wraps to help during treatment or with recovery and healing. They can create a calming environment or therapeutic distraction.
Choose what works best for your business and the message you want to share about your company, especially for new clients.
Exterior Wall Wraps
Transform your office building or storefront with and exterior wall wrap. You can use it to advertise or create a themed design. Exterior wall wraps include:
- Directional Signage
- Storefront Graphics
- Information Graphics
- Building Wraps
- Outdoor Wall Murals
- Window Displays
- Window Wraps
They work in any space, so design it to suit yours.
3 Ways Wall Wraps Can Improve Business
Wall wraps provide an opportunity to wow your customers by turning a plain wall, whether indoor or outdoor, into a showcase of your company’s products and services. Here are some other ways wall wraps can work for you:
- Show Your Colors
Your logo is a representation of you, so use it to brand your space and keep your company top-of-mind with customers. Wall wraps leave a lasting image of who you are and what you offer.
A wall wrap can have a positive effect when it comes to branding. It’s a great alternative to the traditional methods of advertising and will help your brand stand out.
Visual advertising creates an image of your company and product that’s easily recognized by your clients and even potential customers.
- Market in a Cost-Effective Way
Vinyl wall wraps are a cost-effective form of advertising, especially when compared to some of the traditional advertising mediums such as billboards, bus ads, and even television commercials. It pays for itself over time as the message stays on your wall for as long as you choose.
It’s a great platform that provides an opportunity to make an impact. Choose your colors strategically to help make your message unforgettable.
- Get an Edge on Your Competitors
Custom wall wraps make you stand out as a business, especially if your competitors don’t advertise as much or in a similar manner. Signage that is well done shows professionalism.
In a potential customer’s mind, this image of professionalism serves as a precursor or example of what they can expect of your service. It builds trust and confidence in your brand.
Wrap Your Way to More Customers
Wall wraps are a great way to advertise your products and services. You can decide what message you want to send about your business.
It can also enhance the look and feel of your office either indoor or outdoor. Use it as an opportunity to motivate employees, impress clients, or attract new customers.
It’s a great way to get your brand noticed! For other tips on effective branding, visit the branding section on our website.