Why Blogging is so Important for Small Businesses

Many online stores and small businesses will often have a blog built into their site. But why? Well, there are many benefits to running a blog alongside your small business. A great blog drives up site traffic, tells customers that you know your stuff, and allows you to market your products.

Some sources even claim that businesses who make the most of blogging, attract 55% more website visitors than businesses who do not. Blogging can make growing your business so much easier, but many small businesses write it off. Here is our take on the importance of blogging for small businesses, and how you can get started.

Why Host a Blog on Your Small Business’s Site?


The more words you write on your blog, the more keywords you have the opportunity to put on your site. Blogging within your particular industry niche helps search engines recognise what type of site you run, and will push you to more relevant customers. Even something as simple as posting short blog posts, regardless of keywords, creates more indexed pages on your site. This can help push you up on the search engine results page (SERP). Finally, keeping your old blog posts updated can also help to drive your SEO up by utilising evergreen content.


This is another big part of SEO in 2022. Small business blogs provide the perfect opportunity to get your site back-linked to. Basically, the better the content you create, the more people will link to your site, and the more search engines know potential visitors can trust what you have to say. This is one of the best ways to ensure your site is pushed up in the search engine rankings.

High Quality Content

If you write content that people want to read, and actually give people worthwhile advice on your industry, you can increase your brand reputation and trustworthiness. Visitors will come for your blog and stay for your products. After all, if site visitors know they can trust what you say in answer to their questions, they know they can trust what you say about your products too.

Other Bloggers

Despite being an old favourite when it comes to digital marketing, blogs are still some of the most influential social media out there. According to WordPress, over 400 million people still read blogs each and every month. Hosting your own blog provides you with the opportunity to work with bloggers on collaborative posts. This is a great way to get your name out there, and legitimise your business and products. It also gives you a wealth of ideas of what to write about on your own blog.

Social Media

Maintaining a built-in blog on your site can make running social media for your small business so much easier. If you create high quality content, you can show off blog posts on social media to up your activity, and drive traffic to your site. Another benefit of this is social media users can share your blog posts on their pages if you answer popular questions, widening your reach even further.

Up Conversion

Last, but certainly not least, blog posts provide an important opportunity to include frequent calls to action in a way that’s not always possible on short social media ads, or at the very bottom of your home-page. This can be something as simple as a link to your mailing list with an offer of a discount at the conclusion of your blog post, to build on even the smallest of leads. Or, you can make entire posts about your products, that teach customers helpful tips on how to get the most out of your services.

How to Set Up a Blog on your Site…

If you’re ready to start reaping the rewards you can gain from small business blogging, then look no further. DLR Media, Dundee marketing agency, can help you set up a blog that’s built-in seamlessly to your existing site. Our expert team will also help you optimise your content to attract leads, convert them into customers, and keep them coming back time and time again.