Tuesday, September 26, 2023

What Is Brand Awareness and Why Do You Need It?

There are close to 31 million small businesses today in America. With numbers like that, there are certain to be some near you in the same industry. You and these businesses are in direct competition for customers.

If you want to pull ahead of these other businesses, you need to reach out to your potential customers and gain brand recognition/awareness.

But what is brand awareness? And how can you work it into your business strategy?

Read on as we walk you through everything you need to know about developing your brand awareness.

What Is Brand Awareness?

In contemporary business, it’s not enough for some people to know your business exists. They need to be able to recognize your products the moment they see them.

Legendary businesses — like Apple — have unity in their products, stores, online presence, and advertising. You can practically recognize Apple the way you recognize a person.

This person-esque being attached to a company is that company’s brand. Brand awareness refers to a level of recognition people have with a brand.

It can only be achieved after a certain amount of interactions with the said brand. However, companies that aren’t advertising correctly can hit customers with many impressions of their brand without it ever sticking, and those that do things right might be able to establish their brand quickly.

Why Do You Need It? 

When you cultivate brand awareness, people begin to recognize your business the way they would an old friend. They rely on you and become more likely to talk about your business to their friends.

This means a lot in the 21st century. Today, word-of-mouth is back in a big way. A simple tweet about a great business experience can bring in several new customers.

How Do You Develop a Brand? 

To develop your brand, you first need to figure out what your ideals as a business are. This doesn’t just provide philosophical benefits — it helps you focus your business.

The aforementioned Apple’s ideal could be broken down to one world — simplicity. Through this, they made their packaging as sleek as possible, reduced the number of colors they used, made their stores one-room, and trained their employees to not try to upsell customers on products and to use plain language/dress comfortably when talking to them. This went perfectly with their products, which focused on making people’s lives simple.

Once you’ve figured out your message, creating your brand is simply a matter of rehauling everything about your business and directing it towards this new ideal. To execute this, consider hiring Binary Glyph Media marketing services.

Understand Brand Awareness 

Business is cutthroat in the current decade. To succeed, you’re going to need to develop your brand awareness.

Now that you know the answer to the question what is brand awareness? it’s time to take action. If you figure out your ideas and hire a great branding service, you’re well on your way to success.

For more tips, check out our other branding articles.