Although you may not give telemarketing much thought, the industry is worth an astounding $23.9 billion in the USA.
The telemarketing industry has seen steady growth over the last few years and in many cases, was actually helped by the COVID-19 pandemic. Whether you’re thinking about joining the industry, we’re here to help with a simple guide to telemarketing and a few valuable telemarketing tips.
So, are you ready to find out what is a telemarketer? Read on to find out more.
What Is a Telemarketer?
Before diving into the nuances of the job specification, let’s understand more about the industry. So, what is telemarketing?
Put simply, telemarketing is the sales of goods or services over the phone. Therefore, a telemarketer is a phone-based sales representative.
Telemarketing has a bad reputation; people typically think of cold-calling, pushy salespeople, loud call centers, and lousy phone line connections. However, there are also highly skilled telemarketers working for reputable companies that do not engage in cold-calling.
In fact, many telemarketing roles are based in the marketer’s own home, using their phone, and calling in response to requests for more information about the business.
Telemarketing Training and Career
The good news for any prospective telemarketers is that you don’t need any training to enter the industry.
Many people start out by getting a simple, low-paid telemarketing job that offers internal training. This training may be as simple as telephony and learning a script.
Then, once they have experience within a telemarketing setting, people move on to the more skilled roles. These can be very well paid, and you’ll not only make phone calls but also identify telemarketing leads and maintain long-term relationships with clients.
Skills and Characteristics of a Telemarketer
Telemarketing at entry-level isn’t for the faint-hearted; you’ll need a few telemarketer tips to help get you started.
The core skill an entry-level telemarketer needs is resilience. Be prepared for many people to be unhappy to hear your voice, put the phone down on you, or even give you verbal abuse.
In an entry-level telemarketing role, expect lots of rejection and very few sales; this is not a reflection of your skill but how the industry operates.
In a more skilled or experienced telemarketing role, it’s vital to be a true product expert and have winning charisma. People will be happier to talk to you in these roles, and it’s your job to sell your friendship and competence just as much as the product.
Your Simple Telemarketing Guide
No more wondering, ‘what is a telemarketer?’ or even, ‘what is telemarketing?’. Now, you have the answers!
This behind-the-scenes sales role can be varied and financially lucrative. Many of these roles also support flexible working and are easy to get into with no prior training.
Do you think you’ll be applying for jobs in the telemarketing industry this year?
Hopefully, you found this article helpful. If you did, we’ve got plenty of informative and practical guides on our blog so check out another few posts before you go!