Monday, September 25, 2023

Signage for Businesses: How to Choose the Right One

Did you know that in 2019 there were 442,597 physical retail stores in the United States? If you have your brand new business store stocked and perfectly organized inside but, you realize that outside looking in there is no sign telling people what your storefront is. This is a big problem, and we are here to help you choose the right signage for businesses.

Read on to learn our top business signage tips before finalizing your store’s signage. 

1. Budget

One of the first things when choosing custom signs raleigh nc is your budget. This budget will help you decide the material you can afford, how many signs you can buy, and the size of the signs. 

Keep in mind that if you invest in higher quality, it will last longer. This means that you don’t have to spend more money in the near future on replacing your sign or signs. We recommend setting up consultations with signage companies and telling them your budget upfront. 

They can help you figure out how to maximize the money you have set aside when picking the signage for your storefront. 

2. Suits the Nature of Your Business

The last thing you want is to choose a sign that is not in sync with your brand and messaging. For example, if you have a funky business, you do not want to choose a sign that screams formal and somber because it will confuse your target audience. 

You need to choose lettering and a design based on the nature of your brand. 

3. Size 

You will need to take into consideration where you are going to place your sign. Things to take into consideration when deciding the size include:

  • how far the road is
  • how far the street is
  • the different angles of your storefront

The size of your sign or signs will also play a role in how the sign or signs will look. Keep in mind that a huge sign might prevent you from using certain materials and it can even make the sign look like it’s too much. 

4. Eye-Level Advertising

If you choose to have signs located in the front of your business such as custom yard signs these will always draw people’s attention. Eye-level advertising tends to create curiosity in people and usually leads to people walking in and taking a look at what your store has. 

There are also larger front-facing signs or illuminating signs that you can use and place strategically at eye level to draw in attention. 

Feeling Like a Pro About Signage for Businesses?

We hope that now that you are aware of choosing signage for businesses, you can make an informed decision while you are shopping for your own business. The business signage tips above will help when deciding what the best business signs for your needs are. 

Feel free to keep browsing our business section to catch our latest tips and tricks.