Many electricians still rely on word of mouth and traditional marketing to get clients. While traditional marketing strategies such as distributing flyers still work to some extent, we are now in the digital age where digital marketing is king. Electrician marketing is mainly about showing how remarkable your skills and efforts are so you can attract more customers. If you have not started doing digital marketing as an electrician or for your business, this guide is for you.
Write Down Your Goals
Your goals are what you would like to achieve with your digital marketing efforts. It can be to increase customer numbers, reach customers outside the area you typically serve, grow your business so you start selling physical products and so on. Your goals will be highly specific to yourself and your business, but you need to think about them before doing anything else.
Set Up Your Electrician Website
Every business wants more customers which leads to increased sales and revenues. Your website is an important digital marketing anchor. This is where you talk to potential clients, showcase your services, do lead generation, direct people to your sales funnel and much more.
A website is also essential if you would like to sell products down the line. If you have no idea how to get started, you can check out the websites of some local electrical wholesalers to see what is possible. Numerous platforms and tools will make this as easy as possible.
WordPress is a popular solution because it is easy to work with, and it lets you add an online store and blog to your website easily in the future. While you can build the website yourself, it is always a good idea to hire a web developer to do it so that they do it right and optimise it for things like speed and mobile responsiveness.
Set Up Email Marketing
Email marketing is one of the best marketing tools an electrician can have. Email marketing entails getting in touch with your clients regularly through the email addresses they have given you. You may have collected these emails in person or through your website.
Some things to think about before you start sending emails are what you will include, who to send the emails to and how often to send the emails. You can include things like appointment reminders, promotions, deals, and discounts in your emails.
You should also only send email addresses to those who are expecting them. Also, ensure you are not sending too many emails in a given period because doing so risks angering your customers.
Set Up Your Social Media Platforms
Social media marketing is another integral part of any digital marketing strategy. Ideally, you should have an account for your business on all major social media platforms. These include Twitter, Instagram, and Meta. You can share information and even reach out to potential customers on these platforms to grow your business.
Marketing is always growing and evolving so there is a lot more you need to know. However, doing what we have discussed above should get you started. You can then move on to more complex marketing strategies in the future.