A Quick Guide to Product Packaging Design

Is your packaging failing to pack a punch?

The way you package your product can make or break the success of your business. From the color to how it opens, it’s all got to provide a flawless user experience and appeal. But if you’re not a marketing expert, it can be difficult to know how to get the right fit for your customers.

That’s where we come in! Keep reading for our quick guide on product packaging your customers will love.

Design for Your Target Audience

Think about who your target audience is and what they’re going to like to see on their packaging. Your product packaging design represents what’s inside, so keep images appropriate. For example, you’d give a different look to gaming accessories than you would to pet toys.

Pick the Fonts and Colors With Care

Another of the best product packaging tips is to take care in choosing fonts and colors. You want your packaging colors to catch the eye, but it shouldn’t be too loud or in-your-face.

Choose a font that stands out but is easy to read still and one that will work with your brand logo. You want a cohesive look people can connect with your brand. So, plan product packaging ideas that will work with all your products on offer.

Think Safety

Safety is vital, especially with liquids and food items. The Food and Drug Administration has strict rules to prevent tampering. These rules also help boost consumer safety and health.

You need to package your products well for travel and make sure they stay fresh and won’t leak. It also has to be durable enough so the product won’t break in transit or the store.

So think about the type of material you use. For example, glass is better than plastic for transporting liquids like essential oils. The material you use plays a big part in how well it will travel.

Make Your Packaging Easy to Use

It shouldn’t be a fight to open your packaging and to ensure this, think about the product use first. If it pours make sure the packaging has a spout. If the item isn’t single-use, make sure customers can reseal the box.

This is where a product packaging company could be handy. They’ll be able to help tailor packaging designs for your products’ unique needs. In turn, this will give your customers a seamless opening experience.

Be Kind to the Planet

A lot of consumers now have more consciousness over the environment. As such, overpackaging and castoffs are a huge turn-off now. It’s time to ditch the extra layers and focus on a box that protects the product without waste.

Get Your Product Packaging Right the First Time

By following these tips you set yourself up for product packaging success. Remember to keep the product in mind and your target audience when designing its box. Think about fonts and colors that please the eye and resonate with your brand identity. Lastly, make it easy to use and kind to the environment, your customers will thank you for it.

If you enjoyed this article, be sure to check out our blog for more amazing business tips and tricks.