Sales strategies, offers, and products all play a part in the success of your trade show exhibit display. But, it’s the appearance and feel of your booth that will entice visitors.
Often, the most imaginatively built trade show booths are the most admired at an event. They can engage with many visitors, gain leads, and develop the most social media influence.
With increased competition and more complicated booths than ever before, you’ll need to find a way to stand apart. However, we understand how difficult it is to stand out in a sea of dazzling displays, short-lived sales tricks, and one-upmanship.
So, let’s check out seven ways in which you can make your trade show exhibit display work its magic!
1. Get Your Colors Right
You can set the mood of your display with bright colors. They can help visitors recognize your brand, and you can use high-contrasting colors in your design to draw attention to specific display elements and emphasize critical messaging.
A small number of colors can be uninteresting, while many colors can be confusing and overwhelming to guests. When choosing colors for your trade show display, a decent rule of thumb is to start with three and work your way up using the 60-30-10 design guideline.
How does the 60-30-10 guideline work? Here are some tips:
- You should cover 60 percent of your space in your primary color. This color will tie all of your design elements together.
- Fill 30 percent of your space using your secondary color. This color will help you develop visual appeal by creating contrast.
- Use your accent color in the final 10 percent of your design. This color will help you draw attention to critical aspects, such as artwork and text.
You also should consider the demographics of your audience. For example, research may suggest that an older audience prefers certain colors to others.
Lastly, make sure to keep in line with your brand identity. Going way off track with how your brand usually looks can be confusing to your existing customer base.
2. Don’t Clutter Your Exhibit Display
When planning your one-of-a-kind trade show exhibit, think about how you can make the most of your available area. However, this does not imply that you should fill every inch of your exhibit with graphics, furniture, and displays.
Clear space is just as important as the information on your page. It helps you balance your exhibit, make it more visually appealing, and bring attention to your most significant points.
That’s why it’s crucial to consider your booth’s proportions carefully.
3. Run With a Consistent Theme
A single consistent message threaded across all of your messaging is one approach to create a unified presentation. Many exhibitors may be inclined to promote all of their product’s qualities, leaving customers confused and conflicted.
You can distinguish yourself by emphasizing your unique selling proposition (USP). Your USP will help distinguish your company from the competition. It’s the one thing you have going for you that not all of your competitors will get right.
4. Develop a Compelling Brand Narrative
Another technique to stand out at a trade show is to express your brand’s narrative effectively. Almost every trade show display will have a large header, branded visuals, and corporate logo. But, many will fall short of telling their narrative in a compelling way that motivates prospects to take action.
Customers will never buy from you unless they are confident in your abilities. And until they get to know you, they won’t feel comfortable trusting you.
Within your booth, try to come up with various methods to conceptualize this topic. Consider how you can include your story in your layouts, images, brochures, messaging, and overall design.
An exhibit company can help you with all of this. An excellent example is Rockway Exhibits.
5. Get Your Social Media In Order
Unfortunately, not every trade show visitor will have the opportunity to check out your trade show booth and speak with your sales representatives. But, it can be super-easy for attendees to connect with you on social media. You just have to have all your social media for this to become a reality.
By doing this, you might find you collect more leads and make more connections through online channels. Plus, visitors may remember you better from previous shows.
Include your Facebook Page URL, Instagram and Twitter usernames, and other social networking information on your displays. Use a large, readily visible typeface that visitors can read and remember as they walk by.
6. Make Use of Lighting
You can use lighting in a variety of ways to make your trade show exhibit more exciting and unique.
The appropriate lighting can be understated or dramatic. It can enhance the attraction of your booth by demonstrating the meticulous attention to detail you put into your display. It can also increase the visibility of your items and images while emphasizing key messages.
For example, you can use lighting such as:
- Hanging lights
- Accent lights
- Gobo lights
A combination of these types of lighting can really enhance your exhibit display to new levels. And, lighting doesn’t have to be expensive.
7. Add Interactive Elements
Touchscreens, quizzes, and other activities are a terrific way to give your exhibition display a new dimension. They can assist you in attracting visitors to your exhibit and initiating contact with potential customers.
You can begin learning about your audience and even collecting their contact information once you’ve opened the door for that first interaction.
Some other ideas include:
- A virtual reality experience
- Educational Seminars
- Video walls with interactive elements
These ideas are the tip of the iceberg, however. Setting up interactive elements with your exhibition display is a chance to get your creative juices flowing!
Find The Right Exhibit Company
Our last piece of advice is to consider using an experienced exhibit company to get your exhibit display working wonders at your next trade show. Sometimes, outsider perspective and energy is all you need to push your business to the next level. Thanks for stopping by, and good luck with your next trade show! Feel free to check out our blog for more helpful articles like this one.