Did you know that more than 90% of people shopping online aren’t planning to purchase their first visit to a site?
Most people wait to make their purchases until they have trust in the company and can look at more of their products.
If you want to increase sales, you must ensure that your company site is up and running.
Continue reading to learn about the most important steps to build a website for your business!
1. Choose & Register Your Domain Name
One of the most important steps to build a website is to come up with a domain name.
Domain names are the names of a website. These names come after the “@” symbol in an email address or after “www.” in internet addresses. The easier and more applicable that your domain name is to your company, the easier it will be for people to remember it.
Make sure that you choose a professional name, as this will be one of the first representations of your business. After you have come up with one or more domain names, you can check online for their availability and register one if it is free to use.
Depending on your company name and spelling, you might have a difficult time finding open domain names. You will then need to register your domain name once you have one picked out.
2. Find a Hosting Service
A hosting server helps connect a server to a person’s device to access data and content.
You will need this service because it helps you store your files for your website and makes your website available over the internet. A guide to website building will review more details about how hosting services work, but for now, just know that they are necessary.
Many people recommend WordPress Hosting, they are a trustworthy and reliable company. You can look up other hosting services online to compare prices and preferences.
3. Connect & Install
After you become established with a hosting site, you can then connect it to your domain name.
To start building a website, you will need both the host and name so that your files can be stored in the correct place. Without connecting the two, your website won’t be very helpful to consumers because your information won’t upload.
At this point, many people recommend installing WordPress if you haven’t already done so. WordPress will help you post content with their management system and give you templates to customize.
You should install any other platform that you need on your computer to upload and create content for your website. Getting all of these programs downloaded now will make it easier to build the site quickly.
4. Start Designing
There are many templates that you can use when you start designing your site, however, don’t be afraid to get creative.
Websites do exceptionally well when they have a banner of options to choose from going across the top. This makes it easy for consumers to locate what they need without having to hit the back button.
It is a good idea to leave blank or white space on your site. This empty space is visually appealing to most people and it won’t overwhelm them. Many people recommend utilizing this tip because it helps draw attention to your information and products.
5. Review Your Work
Even if you think that your website is flawless, you should always have another person or department look it over.
Having people review the site is beneficial because it reduces your risk of posting inaccurate information. If you are having a hard time finding a format that you like, web designers can help build your site with guidance.
After looking at your draft, make the needed changes and simplify processes that seem complicated. This is a great way to make sure that the site is user-friendly and ready to go.
6. Upload Content
Posting content is one of the most exciting parts of creating a website.
This is the part where you get to show your creativity and what makes your business unique from the competitors. Depending on your business, you can upload pictures and videos or your products or services. You should also add a page for people to read more about your company and values.
Blogs and informative pages are helpful to consumers because they provide all of the information that they need.
7. Update & Share
Part of designing a website is maintaining it.
A website is a full-time job that needs to be checked multiple times a day. Websites are a contact point for consumers and you always want to be sure that the information on your site is accurate. You should make frequent posts to show your commitment to consumers and respond to them promptly.
If you have an emailing list or another way to contact consumers, you should share your company website information. An announcement email or text will help get more people to your site. The more people that view your website, the more money you can make.
It can be helpful to advertise your company on social media sites to gain attraction without spending much.
Follow These Steps to Build a Website
One of the first places that people look when they discover a company is online.
Looking up a company’s website can give a lot of information to consumers and show them how professional your company is. Without social media and websites, your business might lack attention because no one is hearing of your brand. By learning the steps to build a website, however, you can make an impression.
Don’t be afraid to impress consumers with a brand new website that positively displays your products and services. An engaging website will help draw in customers and get them to the cart checkout point.
Be sure to check out our blog for more articles about how to start building a website and increase company revenue!