48% of web users consider website design the most important factor in deciding whether a business is credible. This lack of trust may leave a permanent bad taste in their mouth about your brand.
38% of users will stop browsing if they see an ugly website. It only takes 50 milliseconds for them to form that opinion.
The best way to keep visitors coming back is to create all the elements of a good website. These include mobile compatibility, responsiveness, load times, and more.
Failure in any of these areas can have a major impact on your business, but they can be fixed with a bit of work. Read on for 3 signs that you need a website redesign.
- No Mobile Version
57% of customers won’t recommend a business that doesn’t have a mobile-friendly website. That’s a lot of potential word-of-mouth customers you could miss out on.
You’ll also fail to convince users to wander into your store without a mobile-friendly site. 50% of smartphone users visit local stores after finding them online after searching their phones.
A website redesign can make you look better on phone browsers. This means using elements such as readable text, plenty of space for tap targets, and no horizontal scrolling.
- Poor Metrics
There are several ways to measure the success of a website, and poor results on any of them may mean you need a website redesign. A few of the most important are SEO rankings, exit or bounce rates, and load times.
SEO rankings determine how soon you show up in a Google search. You need to get up as high as you can because 75% of internet users never click past the first page of their search results.
Your exit or bounce rate indicates how soon visitors leave your website. Load times are one of the main factors affecting whether or not users stay on your site. They expect pages to appear in 2 seconds or less but many leave within 0.05 seconds. 32% of users won’t come back if load times are slow.
A website redesign agency can help with all of these metrics. They’ll make your pages load faster, look better, and rank higher.
- Brand Changes
89% of marketers claim brand recognition is their top goal. This is mainly because it has a major impact on customer decision-making. 77% of their purchases are based on brand name alone.
One of the most important parts of making a good website is making sure it always matches your brand. Customers want to know who you are and what you offer when they visit you online, and they’ll click away if they feel misled.
You may need a redesign if any page of your website includes:
- Services you no longer offer
- Visual elements that don’t match your brand
- Old logos
- Outdated contact information
Knowing you need a redesign is only the first step; the next is finding help to pull it off successfully. Check here if you’ve been searching for a “web design company near me.”
More Tips for a Website Redesign
Almost every business has put itself online in the last few decades, but not every one put its best face forward. Many have unresponsive, ugly, or incomplete pages that steer customers away rather than inviting them in.
A website redesign may be one of the best decisions you ever make for your business’s bottom line. Consider hiring a professional if your pages aren’t mobile-friendly, have low metrics, or include outdated content that doesn’t match your brand.
Read the rest of our content for more tips to help you create a well-designed website.