As a lawyer, your skills and expertise are in constant demand. Life is full of legal complications and few people have the knowledge to navigate the legal system without professional help.
However, just because your skills are in high demand, it doesn’t mean your small law firm will thrive. The simple fact is, if people in your community don’t know about your law firm, they won’t be calling on you to represent them.
If you’re a qualified lawyer who’s having trouble getting leads, we’re here for you. Keep reading for our top three advertising tips to help you gain more clients.
1. Offer Free Consultations Via Online Marketing
One of the most important advertising tips is learning how to get your foot in the door with potential clients. People know that lawyers don’t come cheap. As such, they’re hesitant about hiring a legal counselor sight-unseen.
To combat this issue, offer free case evaluations. You can advertise your free consultations on your website, on billboards, on social media, through emails, etc. Once a potential client sets up an appointment, you can prove your worth by teaching them more about their case and what you can do for them.
2. Establish a Social Media Presence
Did you know that 72% of Americans use social media? That’s 72% of your prospective client base. What better place for digital advertising?
Create a business profile for your law firm and ask all of your personal friends and followers to like your page. Then, share valuable content designed to grab people’s attention, provide legal tips, etc. Encourage your current followers to share your content so their followers will see it as well.
You can use paid social media advertising to expand your visibility on social media even further. You can choose what demographics of users see your ad based on location, age, and other distinguishing factors.
3. Boost Your Search Engine Visibility
One of the most valuable advertising tips is to maximize your visibility on search engines like Google. Google is the most used site on the internet, making it ideal for online advertising.
In this case, we’re talking about using SEO to ensure users are finding your law firm when searching for relevant content. When someone in your area searches for “the best lawyer near me,” will your website come up?
You can boost your SEO rankings by registering your site on Google My Business. You should also create a blog for your website, which you will fill will keyword-rich articles.
Your SEO advertising plan should also include a link-building strategy. This includes internal links, external links, and backlinks from other sites.
Finally, write captivating and relevant SEO descriptions for each page. These are the small blurbs that appear below links on search engine results pages. They should tell the user exactly what they’ll find by clicking on your link.
Learning how to use SEO can take time. We recommend working with a small law firm marketing agency to help you establish your online presence.
Looking for More Law Firm Advertising Tips?
We hope our advertising tips help you establish a strong presence in your community. We know that you have important legal services to offer. Let people in your area know you exist so they can call on you in their time of need.
And if you’re looking for more information on advertising for lawyers, we have more to offer. Check out some of our other articles to find more advertising ideas and marketing insight. Our blog was created to help professionals like you become more profitable.