What is a stan store, and how does it work for digital sellers?
Stan Store enables digital entrepreneurs and content creators to monetize their online presence. This platform allows creators to sell products, courses, and other services from their social media profiles. The system creates a seamless purchasing experience that mirrors the aesthetic of the originating social platform, lowering friction and improving conversion rates for digital sellers.
Platform functionality and mechanics
The platform operates through a streamlined setup process that typically takes 15-20 minutes to complete. Users create a customised storefront that integrates directly with their social media profiles, allowing followers to click through from platforms like Instagram, TikTok, or LinkedIn to a mobile-optimised shopping experience. The interface adapts to match the visual style of the social platform customers come from, creating continuity in the user experience. Digital sellers manage their entire operation through a centralized dashboard that handles product listings, tracks performance metrics, processes customer communications, and manages payouts. The platform supports various payment processors, with sellers keeping all revenue minus standard payment processing fees. The approach differs from many e-commerce platforms that charge additional transaction fees.
Product types and selling capabilities
Digital sellers can offer multiple product categories through the platform, each designed to maximize revenue potential from their existing audience. The system supports one-time purchases and recurring subscription models, providing flexibility for different business approaches.
- Digital downloads, including eBooks, PDFs, templates, and guides that customers receive immediately after purchase
- Online courses with video content, worksheets, and structured learning materials hosted directly on the platform
- Membership subscriptions offering ongoing access to exclusive content, communities, or regular updates
- Digital planners, habit trackers, meal plans, and organisational tools that appeal to productivity-focused audiences
- Consultation bookings and appointment scheduling integrated with calendar systems for service-based offerings
The platform handles file hosting for digital products up to 5GB in size, though smaller files are recommended for optimal download speeds. For larger files, sellers can integrate with external hosting services like Google Drive or Dropbox through redirect links.
Customer relationship management
Customer communication represents a crucial component of the platform’s functionality. The built-in email system allows sellers to build and maintain relationships with their audience through automated sequences and broadcast messages. New customers automatically join email lists based on purchases, enabling targeted follow-up communications and cross-selling opportunities. The email features include customizable signup forms, automated welcome sequences for new subscribers, and segmentation capabilities that allow sellers to target specific customer groups with relevant offers. Integration with external email marketing platforms provides additional options for sellers who prefer using established email marketing tools while maintaining the convenience of centralized customer data.
Pricing structure
The platform offers two main subscription tiers for different business sizes and needs. The Creator plan provides essential functionality for new digital sellers, while the Creator Pro plan includes advanced features for established businesses seeking more sophisticated marketing tools.
- The Creator plan includes basic storefront functionality, unlimited digital product listings, email capture forms, and standard analytics
- Creator Pro plan adds advanced email marketing automation, custom sales funnels, priority customer support, and enhanced analytics
- Both plans include unlimited bandwidth and storage within reasonable limits for digital product delivery
- No setup fees or long-term contracts are required, allowing sellers to start and stop service as needed
The 14-day free trial lets potential users explore the platform’s capabilities before committing to a paid subscription. Payment information is required to activate the trial period during the signup process.
