What Are Motion Graphics: A Complete Guide

Are you interested in learning about motion graphics? Maybe you’re interested in hiring or becoming a motion graphic designer?

When most people think of motion graphics, they think of movies or cartoons. But these days, motion graphics are used in all kinds of industries to brand products and services.

What are motion graphics? And, how can motion graphics help your business? Read on to learn everything you need to know about motion graphics.

What is a Motion Graphic?

Simply put, a motion graphic is an animated style of graphic design. Typically, motion graphics feature moving texts and sounds that convey some sort of a message.

While many people use the term motion graphic interchangeably with video, they’re not the same thing. The main difference between the two is that motion graphics don’t use live-action footage.

People use motion graphics to create brand awareness, introduce movies, explain concepts, promote products and services, and give overviews. Because motion graphics are so versatile, you’ve likely seen them used by all kinds of businesses.

Motion Graphics vs. Animation

Not only do motion graphics differ from videos, but they also differ from traditional animation. While all motion graphics are animations, not all animations are motion graphics.

Animation is an umbrella term that’s used to describe everything from cartoons to claymation to video elements. For an animation to be considered a motion graphic, it needs to feature some sort of moving text.

Benefits of Motion Graphics

Adding motion graphics to your branding and marketing plan can work wonders for your business. While it takes some extra time and effort to input motion graphics, the results make the extra effort well worth it.

Here are some of the benefits of motion graphics for branding and marketing:

Simplify Complex Topics

Did you know that 65 percent of people are visual learners?

Creating engaging visuals is a great way to distill complex topics into simple concepts. Not only will creating a motion graphic make the content easier to understand, but it’ll also allow your audience to digest information more quickly.

Instead of reading a lengthy blog post, they can watch a 2-minute motion graphic video on the subject and learn just as much. Whether you’re explaining a financial topic, technology solution, or complex business proposal, a motion graphic can help you get your idea across in a clear and engaging manner.

Suitable for a Variety of Platforms

Your use of motion graphics isn’t limited to blog posts. You can also use motion graphics for:

  • Traditional and online ads
  • Email marketing campaigns
  • Products and services promotional videos
  • Social media content
  • Educational and explainer videos
  • Business and sales presentations
  • Brand and company info videos

You can check out to learn about more ways to use motion graphics.

Improve SEO

When most of us think of improving SEO, we think of the technical elements of a page and the written words on a page. However, motion graphics and other graphic elements can play a large part in improving your SEO.

Engaging motion graphic videos can help increase dwell time (the time a user spends on a webpage), and reduce bounce rate. People spending more time on your site is a positive indication to search engines, and it can help your site improve in the rankings.

Serve as an Effective Branding Solution

It’s just as important to promote your brand as it is to promote your products and services. With motion graphics, you can attract audience members with short attention spans and show them what your brand is really about.

Your motion graphics can also be customized to fit the visual identity of your brand, making it easier for you to show the world what your brand is about.

Cost and Time Effective

While motion graphics may seem extremely complicated to put together, the truth is, there are thousands of designers out there who are capable of putting together motion graphic videos in a few weeks.

Also, you can make changes to your motion graphics at any time, so they essentially serve as a form of evergreen content.

How to Use Motion Graphics to Promote Your Business

So, how do you incorporate motion graphics into your business strategy? Here are some tips:

Focus on Your Target Audience

You need to create motion graphics that will appeal to your target audience. Before creating motion graphics, think about the age, gender, income level, and location of your customers.

You should also think about their occupations, hobbies and interests, education levels, attitudes, values, and lifestyles. This will help you create content that appeals to them and speaks to their problems.

Figure Out the Message You Want to Convey

The great thing about motion graphics is that they’re short and snappy. For this reason, you need to make sure you convey your message quickly to your audience. Otherwise, they’ll lose focus.

Determine Your Goals

Before creating a motion graphics video, it’s also important to determine your goals. Do you want to raise brand awareness? Maybe you want to promote a particular product or service? Figuring out what you want your audience to do after watching your video will help determine the key elements of the motion graphic.

Are You Ready to Create Motion Graphics?

As you can see, motion graphics can help your business in a variety of ways. Now, it’s time to start incorporating motion graphics into your marketing strategy.

And, be sure to check back in with our blog to learn more about developing your branding and marketing plan.