According to Small Biz Trends, 70% of Americans prefer direct mail over digital mail solicitations. Even amongst the digital generation of millennials, 30% chose direct mail over email.
So which marketing strategy do you think garners more consumer attention?
What some people refer to as “snail mail” still has its advantages. This article talks about the benefits of direct mail marketing.
The Art of Direct Marketing
You may encounter direct marketing campaigns every day. But like many other consumers, you just never knew it had a name. Direct marketing is the way businesses make contact with existing and prospective customers.
For example, think about all the business advertisements and telemarketing calls you receive. In the marketing industry, both are forms of direct marketing. But one seems to have an advantage over the other.
What Is Direct Mail Marketing?
Direct mail marketing refers to the physical advertisements delivered by postal mail services and it includes:
- Flyers and postcards
- Coupons and special offers
- Samples and promo items
- Company announcements
- Catalogs and brochures
Digital marketing is a similar tactic for consumer outreach except it uses online and email correspondence.
Your business isn’t limited to just one smart marketing strategy. Direct marketing allows for multichannel marketing. Try direct mail and digital marketing for a bigger bang for your buck.
Benefits of Direct Mail Marketing
You may still question which marketing strategy is right for your business. Well, here’s a list of some undeniable benefits of direct mail marketing:
You can plan a campaign as cheap or expensive as you’d like. Manage it in-house or hire a resourceful marketing designer. They can pull together something that keeps company branding consistent.
And with consumers preferring direct mailers, you know your money won’t go to waste.
With direct mail marketing, you control the look and feel of your advertisements. But you need a reliable printer that can make your message stand out. Look for a media company offering large format printing to bring your vision to life.
With direct mail marketing, consumers become familiar with your company’s logo and design.
Think about the big red target showing up in your mailbox. You recognize the store and know their mailers contain good deals. The same marketing efforts may get lost in the shuffle and overlooked online.
You don’t need technical expertise to launch a direct mail campaign. One great idea and a creative copywriter can lead to brilliance. But for a more complex campaign, bring in a team of branding experts to optimize the opportunity.
How many times have you deleted emails because they looked like spam? Now imagine how many other consumers do the same. But with direct mail marketing, brand recognition leads to brand trust and loyalty.
Don’t Underestimate the Power of Direct Mail Marketing
Opinions about the best marketing strategy are debatable. What’s tried and true is multichannel marketing for greater consumer reach. But the benefits of direct mail marketing make it a valuable starting point.
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