It takes ten seconds for someone to form an impression of your brand. Ten seconds. That means most people will develop their idea of what your company communicates to them before they even try your products.
This is why the packaging industry matters. You need to make sure you make use of the best product packaging, so you can imprint the best first impression possible on your customers.
But that’s not the only reason packaging is important. This article will walk you through some reasons why custom product packaging is a good idea for your business.
People Will Be Able to See It
Forget branding for a second, however. One of the biggest advantages of custom packaging is that your customers will be able to find your products in the first place.
When most people shop, they don’t have time to inspect every single product. If you have a unique, game-changing product, you need unique, game-changing packaging — how else will people know your product isn’t generic?
Make use of custom packaging so that people will give your company a chance.
Your Product Will Stay Protected
What’s the most important part of packaging in the first place? You need your products packaged to make sure they’re intact when they get to your client’s hands.
If your products are fragile, oddly shaped, extra-large (or small), or need the perfect amount of care, you practically need to go with custom packaging. Standard packaging options won’t work for you. The last thing you want is to give your customer a broken product.
A custom packaged product lets anyone transporting your products know the specifications of the product inside. If you saddle the mailman with a generic mailbox, they may treat it like any other standard sort of product and break it.
A Great User Experience
In 2021, businesses shouldn’t just care about the product itself, but the user experience created by their packaging, marketing, and execution.
Unique packaging can give your customer a completely unique experience. The tactical process of taking a package out of a box can be boring, or it can be extremely enlightening.
Make use of custom packaging to turn your unboxing from a tedious part of the process into an artistic journey. You can even include color theory, design, messages to your customer, etc, in your packaging to let your customer know you care.
For example, take a look at this list of the great benefits of glass jar packaging.
Custom Product Packaging Is Important
When you make use of custom product packaging, you show your customers that you care about your individuality. You also make sure that your product gets seen on the shelf, make sure they stay protected, and make sure that your customer has a great customer experience.
Never forget the importance of packaging.
For more articles like this, check out our “branding” section.