If you’re not using video content in your marketing efforts, then you’ll want to start. It has been projected that 82% of online marketing in 2022 will be videos.
Videos are among today’s hot marketing trends that are here to stay. However, some types of videos perform better than others.
We’ve got the inside scoop on the latest video content marketing trends that will be everywhere in 2022. Keep reading to learn which videos will create killer content for your smart marketing campaign.
Video blogs, or vlogs, have become one of the hottest trends in the marketing industry. Long gone are the days when people will spend time just reading. Today’s audiences want more, and they especially want imagery.
Vlogs are a great way to get the attention of your audience while also benefiting your brand. They are most useful for storytelling and reviews because they are personal.
If the brand is vlogging, then your audience sees the brand as a person or character they can relate to. Even if an influencer is vlogging about the product, this connects the brand to everyday people.
Vlogs also allow for more content in a shorter amount of time. All you need is 30 seconds to tell a story. Whereas traditional blogging expects readers to spend a few minutes reading the content.
Shoppable videos are videos that include links to purchase the product. These are one of the most popular marketing trends on social media.
Social media platforms like Instagram, Facebook, and Tik Tok allow businesses to build and house shops within the app. So, users never even have to leave Instagram, for example, to shop the “store” and purchase products from your brand.
And if you’re not selling a product, you can still use the shoppable video feature for other links. For example, you can include a popup link to direct people to a blog, to learn more about a cause, or to sign up for an event (among others!).
Live videos became popular during the height of the COVID-19 pandemic and seem to be here to stay. They are the only true innovative marketing strategy that lets users connect with a brand in real-time.
Live videos allow the audience to feel part of the experience while providing a platform for brand promotion. They are great options for announcements, product demonstrations, giveaways or sales, events, and interviews.
Plus, live videos can be streamed via a variety of platforms– social media sites like Instagram and Facebook or online using video meeting platforms like Zoom.
Interactive videos let the viewer engage with the video in some way. They may ask the viewer to answer a question, give a rating, or even change the video and story.
Some interactive video options include branched stories (the audience gets to choose the narrative), 360-degree views, and video quizzes.
Interactive videos are among the newest marketing trends and gaining recognition fast because they are engaging, fun, and attract those with short attention spans.
Interactive videos may seem daunting, but there are tools out there like the Blue Strawberry video tool that make it super easy to make one.
Which Video Marketing Trends Will You Use?
Whether you go create a vlog to review your product, use a live video to promote an event, or allow your viewers to create the narrative with interactive videos, your brand will be rewarded.
These latest video marketing trends are effective, fun, and engaging. You won’t regret incorporating them into your smart marketing efforts.
For more tips on marketing, check out all of our branding posts.