If you have any business then with the help of local citations and also online directories you can build up your online presence. This can be your essential foundation for an excellent strategy for building up local SEO. Your SEO strategy will not only offer an extra boost in your ranking on search engines but also will put your business before your target customers.
1. Take advantage of various online business directories
You must enlist your business not just in a single local directory but take the opportunity of so many directories available online. The more you have enlisted your business details, the more exposure you can get online.
2. Create your Google My Business Account
The best way to rank high on search engines will be optimizing your Google listing and hence you will need an account in Google My Business that is associated with your profile.
3. Get regular reviews
You must prefer only such a local business directory that offers you a space for customer reviews. Your positive review will increase your reputation. Even negative reviews will offer an opportunity to address the concern and earn goodwill.
4. Optimize for voice search
In the near future, voice search will rapidly grow. Therefore, in your local SEO, it is very important to optimize for people who ask questions when they will try to speak into devices, rather than how they will type out all their searches.
5. Create your content based on certain local events
You can use the following strategies:
· Writing blog posts specifically based on local stories, events, or activities.
· Creating certain videos about local causes that your business may support.
· You may set up any location-specific web pages on the website with very high-quality local content.
6. Your website must be optimized for mobile
These days people mostly make their searches online through their mobile instead of using laptops or desktop computers. This trend is going to increase further in the coming days. Therefore, your website must be optimized for mobile use.
7. Make use of local keywords
Make sure that your keywords are relevant to your local customers. You must therefore do good keyword research to choose a few keywords that can be relevant to the local area, and then your website can be easily found on the search results when your prospect will try to search your business by using those keywords.
8. Use location pages
If your business has multiple locations then location pages are essential. These pages must provide the following:
· Name, address, and also your phone number
· Store hours
· Your individualized descriptions
· Parking availability
· Google maps
9. Create a dedicated webpage
If you have multiple products then it may be tempting to lump all your products/services together on a single large page, but you must avoid doing so. Rather you must dedicate one page for each unique product that you are offering.
Besides all the above, you can also create enough backlinks for your website by writing blogs and articles on the platform provided by the BusyFox website.