With the global eCommerce market expected to be worth an astounding USD 27.15 trillion by 2027, it’s no surprise many entrepreneurs are setting up their own online stores. Unfortunately, many businesses will struggle to succeed. One reason for this could be that they are selling products that are already on hundreds of other company websites.
This is when having an Etsy store can give you an advantage. You can use the platform to sell your unique items, appealing to consumers who would like something that is different from what they see in other stores. But, you need to know how to start an Etsy business before you can establish your online presence and break into this lucrative area.
Let’s dive in and look at some crucial steps you can take to create a successful Etsy store.
Pick a Niche
When becoming an Etsy seller, it can be helpful to choose a niche that you know well and enjoy learning more about so you’ll never get bored. This approach also means you’ll become an expert in the type of items you create. You can then provide your customers with helpful information to help them decide which products they should buy.
Display Your Items Correctly
One of the most important aspects of starting a business on Etsy is to display your merchandise in the best possible light. While the platform provides plenty of helpful tips about how to sell on Etsy, a basic element is to take high quality photos of your items. Ensure consumers can view the products from as many angles as possible to help them appreciate the quality of your work.
It’s vital to also add informative descriptions of your goods using keywords so Etsy can send potential buyers to your store.
Promote Your Business
Although customers can find you on the Etsy platform, you’re more likely to have success if you also promote your busines on social media channels. Sites like Instagram and Pinterest are great for sharing photos of your creations, and they have huge audiences you can reach in seconds.
Try to post consistently so you have more chance of appearing in front of a consumer who is ready to buy.
Analyze the Data
When selling on Etsy, it’s important to keep on top of your sales figures and to ask for business advice when required. This is when using an Etsy bookkeeper can be invaluable. You can analyze the data to find which items are selling well, and which products you may want to remove from your site.
This is an excellent way to streamline your Etsy store and maximize your profits.
Learning How to Start an Etsy Business is Enjoyable
While learning how to start an Etsy business can be a lot of work, it’s can also be fun as you master aspects that could make your store more successful. You can enjoy becoming a better photographer, and your entertaining descriptions could attract potential customers who are intrigued by your marketing copy.
Before long, you could have a loyal customer base who buy your items and tell their friends about your Etsy store!
If you’ve enjoyed reading this article, be sure to check out more great posts in our Branding and Business sections before you go.