SEO sounds great when you first hear about it. You write some articles, optimize your website, and rank on the front page.
Unfortunately, getting rankings is easier said than done. Reports show that 91% of web pages won’t get any traffic from Google.
An SEO content strategy is a great way to drive traffic to your website, but it isn’t easy to get right. Keep reading to learn what you can do to improve your content marketing SEO strategies.
Understand Industry Topics
One of the best SEO strategies is creating content that people look for on Google. You research keywords to see which questions get the most searches and build content around that topic.
Of course, you won’t get as far today by only covering everything in a single blog post. You need supporting content that supports your most highly-searched questions.
These are known as topic clusters. Create supporting articles to your main industry questions and use internal links on your site to build your authority on that subject.
Match the Search Intent
You can’t just write an article about a keyword and make the content about anything. People typing keywords on Google are doing so with a purpose. If they land on your website and you don’t fulfill that purpose, people will click the back button and go somewhere else.
You need to match the search intent of your visitors when writing your content. If someone is looking for an informational article, don’t give them a sales page and not provide any information that helps someone solve their problem.
On top of that, Google will see people not getting what they want and immediately leaving. That can hurt your ranking on Google and make it harder to get traffic.
There are other ways to target people in the different stages of the buying cycle, so look into other ways of getting customers without ignoring search intent.
Get an SEO Audit
Learning how to do SEO right isn’t always easy. It’s much more than writing an article on a topic. You have to use the right keywords, use tags on your pages, optimize your website, build backlinks, and much more.
If you’re a small business owner, you probably don’t have the time to look through everything to see if you’re doing it right. In times like that, it pays to turn to an expert.
You can get all the information you need to increase your rankings when you hire a pro. They’ll examine all your pages to look for problems and recommend actions to improve things.
Of course, you don’t have to do these things yourself. You can also use your SEO company to make the changes instead of spending the time to do it yourself.
Never Stop Tracking Your SEO Content Strategy Results
You’ll drastically improve your website traffic when you correctly handle your SEO content strategy. However, things will change with Google as time goes on, which means your current tactics may be less effective. Make sure you continue monitoring your SEO metrics over time to look for changes and adapt to Google in the future.
Head back to the blog to find more tips that will help you increase your website traffic.