Every Chief Marketing Officer Grow knows how important digital business tools and models are when it comes to the strategies of the companies they handle. Using and analyzing large amounts of data and reaching out to numerous customers is always a useful tactic. However, with the ever-changing marketing trends and tactics, CMOs should learn how to adapt well and quick.
If you are a Chief Marketing Officer or you already have one working for your company, make sure to consider these unique strategies for the coming year for better and faster success.
- Create Context Into Everything
Running targeted campaigns has always been a staple in most marketing consulting firms like CMO Grow to reach customers. However, with the recent studies and regulations on data privacy, it is now more difficult to do. Gone are the days of relying on personal customer details such as gender and age to use for marketing strategies. So instead of getting privy, consider measuring by views, engagement, and referrals. Use context to connect with people rather than doing the opposite to achieve the same results. That way, you aren’t violating their privacy and any data privacy regulation, but you still can gather the data you need.
- Find Influencers Your Customers Love And Trust
While using celebrities as endorsers are still effective, there is now a better and more cost-efficient trend. Influencers are regular people who create content, share it on different social media platforms, and garner likes, shares, and comments from fellow everyday folks. The brilliance in this growing tactic is that your customers or target audience find influencers more relatable than big celebrities with money and fame already under their belts. The trick is to find an influencer that people within your demographic already love and trust so that almost half the job is already done.
- Reach Out To Customers, Especially During Precious Times
Timing is extremely important when it comes to marketing. Take advantage of certain seasons or holidays and focus your strategy with this in mind. For instance, you can have CMO Grow run a special campaign for your relaxation app during stressful times, such as during due dates, holiday rush, or right around election time.
- Combine Marketing, Sales, And Customer Service Tools
Tools are crucial to help make work easier and faster, especially when it comes to marketing. Nowadays, there are plenty of different software and programs you can use to ensure efficiency and accuracy with what you’re working on. However, working with several applications can also do more harm than good. To avoid digital clutter and confusion, try to integrate marketing, sales, and customer service tools all in one program.
- Closely Follow All Marketing Technologies
Since technologies are always changing and developing, the CMO for your business must be up to date with all the latest in marketing tools and trends. That way, you can strike while the iron is hot and take this advantage over your competition.
While every company may benefit more from a particular strategy than the other, there’s nothing wrong with trying out most of them. However, make sure to study the trends carefully to ensure that it helps your company in the long run.