In general, it’s recommended that you spend 7-8% of your gross revenue on marketing and advertising.
Are you off the mark in this case? Then it can be beneficial to work with a marketing agency.
Not convinced that’s good money spent? Then below are 5 reasons why you need to hire a marketing team!
- They’ll Bring Years of Experience
It’s very likely that you don’t know much about marketing, if anything at all. To get up to speed, it’d take you a lot of time and dedication.
When you hire a marketing agency, they’ll have top-notch staff that brings years of experience and knowledge to the table. They also keep their ear to the ground, which means you can have full confidence that they know what’s trending (and what’s not).
- They’ll Free up Your Time
As a small business owner, you’ve already got enough on your plate. Don’t take on the role of marketer on your own too. You don’t have the right experience and knowledge, and it’ll eat up even more of your precious time.
Do yourself a favor and leave marketing up to the experts. This will allow you to have a better work-life balance. Not to mention, it’ll set your business up for success too!
- It’ll Cost Less
Many business owners mistakenly believe that hiring in-house marketing staff is cheaper than hiring an outside business marketing team. But that’s completely wrong!
Working with marketing agencies can actually decrease your overhead costs. This is because you don’t need to pay for salaries. Instead, you’ll pay by projects, which is much more manageable.
- Pick and Choose What You Want/Need
Marketing agencies are able to customize their services to fit what your company needs. Not only does this mean you won’t have to pay for unneeded services, but also means your marketing will be a lot more focused.
For instance, you can choose to have them handle your branding and advertising, but not your promotional merchandise, as you’ve already got another vendor. That’s perfectly fine!
- Get Innovation
When you hire a marketing firm, these experts will bring innovation to your business. Companies like this marketing agency will use their creative minds to formulate effective strategies that’ll attract the attention of your target audience in a refreshing way.
Innovation is key to standing out in a competitive market, so this can be what sets you apart from your competition.
Hire a Marketing Team to See Your Business Grow
Without marketing, it’s hard to get the word out about your business, even if you offer some of the best products/services around. So it’s a necessity to hire a marketing team, as this can help create awareness and get people interested in your brand.
While it does take a small investment to get outside marketing services, you’ll definitely see it pay off when you get customers through the door!
Need more advice on marketing and advertising for your business? Then keep reading our blog!