In a world driven by digital content, your site’s future relies heavily on the amount of traffic it receives. With that said, knowing how to increase traffic is not always intuitive.
Fortunately, there are many ways you can boost your site’s awareness. These five tips will help you get started.
- Establish Your Business Profile
Without a professional online presence, your business may as well be invisible. Since Google ranks your business based on the credibility of your information you need to create a profile that includes features such as:
- Phone number
- Answered questions
With the right information, customers may bypass your site altogether and contact you directly. A higher ranking from Google will also help you be found more often through local search.
To create your professional listing, you can use local listing management services. This enhances your site’s local traffic by optimizing it for local searches.
- Use Social Media to Increase Traffic
Another way to increase website traffic is to promote your website’s blog and service pages on social media. Platforms like Facebook, Twitter, LinkedIn, and Instagram all have unique ways of reaching your audience in differing voices.
By using shareable content, you can help grow your audience by reaching them through their networks. Ultimately, with simple and informative posts you can help turn your social followers into website traffic.
- Target High-Quality Topics
Focusing on your search engine optimization (SEO) efforts is an effective technique that provides long-term results. By ranking high on Google with high-quality keywords you can increase organic traffic to your site.
When picking topics for your site be sure to select high-volume and low-competition keywords. Also, you should note the search volume and difficulty of each word or phrase.
Keyword selection should also be based on your best judgment. Finally, you should compare keywords to real-world difficulty and search intent before using them in your site content.
The topics you select should also have high business value. Essentially, this means writing about particular problems users have and how your product or service can help.
- Create Opportunities for Backlinks
Backlinks are another quick way to increase traffic to your website. In their most simple form, backlinks are links on other sites linking to your site.
Posting these links on industry-related sites, or through influencers, helps you get in front of a larger audience and drive more traffic. Also, backlinks increase your site’s authority according to Google.
Be careful to only have high-quality backlinks linking to your site. Unrelated and excessive backlinks come off as spammy and can hurt your ranking.
- Structure Content Based on Analytics
Tracking your website analytics regularly can tell you valuable information when developing future content. For example, you can track the bounce rate, conversion rate, and session duration of your different marketing campaigns.
From here, you can see which type of content works best with your audience. Continuously checking your analytics will help you modify your strategy and create content that will resonate with your audience.
Reaching Your Audience
Appealing to a larger audience starts with your unique brand and continues with a killer marketing strategy. By applying these techniques, you can become more relevant to users by providing valuable solutions to their search queries.
Our site provides numerous articles that help answer any business or financial questions you may have. To learn more on how to increase traffic to your website, explore the business section of our site.