Getting top-quality content requires some skill and attention to detail. While we may be able to create engaging content ourselves, we don’t always have the background to know the finer points of writing, grammar, or even the curation of a page.
The same might go for the writers and content creators that you choose to bring to your team. In those cases, it can be useful to hire a professional editor to tie those loose ends together.
We’re going to talk about hiring a freelance copy editor today, giving you some insight into the benefits that come along with working with these individuals. Let’s take a look.
1. Higher Quality Content
The most obvious benefit of hiring an editor is the fact that your content will improve. All of the little things that we might know about but slip our minds can get picked up by these individuals.
Depending on the type of content you’re creating, they can also keep an eye out for common faux pas that get you into trouble with readers, search engine algorithms, and more.
The editor has advanced attention to detail. So, whatever the requirements for the content are, they can keep an eye out for any slight mistakes or deviations that occur.
It’s very easy to make little mistakes that get repeated over time. A single set of eyes on a piece of content might not be enough to ensure that it’s up to the right standards. That’s why even the best novel writers hire freelance book editors to check on their writing.
It’s natural to make mistakes, that’s why we need help here and there.
2. Less Dependence on Writers
When you work without an editor, you place a lot of weight on the shoulders of the writer. If you’re the writer, you’re charged with the care of the content, the optimization, and all of the results that should come from those tasks.
It’s a lot to manage without a set of helping eyes. Writers can use all of the software and SEO tools in the world, but it will be hard for them to create a steady stream of content that meets the quality standards that you require.
When that kind of stress enters the equation, writers might rush through their content creation, make big mistakes, and fail to bring on the results that you’re looking for. It’s like the work that comes from a group where one individual does everything and the rest of the members sit around and don’t help.
Things are better when they use the ideas of multiple minds. So, by taking that pressure off of the writer, they’ll be able to create good content more efficiently and focus on what they’re good at.
3. Varied Experience
Editors might come from any number of backgrounds. When you hire an editor, try to think about how their previous experience might come into play with the sort of website or business that you run.
Maybe they have extensive SEO knowledge. That could be helpful in any number of ways. On the other hand, maybe they were once a freelance copy editor for a big company and gathered some insider tips that they could bring to the table.
In many ways, the editor is just as creative as the individual doing the writing. Curation of content requires a lot of thought and effort, and the ideas of the editor are evident in the final product.
An editor is just like a music producer. The artist comes in and records, but the producer facilitates the tracks and recording sessions in such a way that beautiful music can shine through in the final result. That’s why George Martin is often called the “fifth Beatle” because of his influence on the music of the Fab Five.
Finding your George Martin might be the best thing for your business.
4. Idea Revisions
Editors don’t just examine the nuts and bolts of a piece of content.
They look at the ideas involved, how they fit into the context of what your business is trying to do, and offer suggestions on how to adjust things. After a certain point, we grant our employees the license to create whatever content they think will work, but that’s not always the best approach.
We can’t keep a constant eye on the work that everyone does, so we give them the benefit of the doubt. An editor helps to govern that creative freedom and carve out a better product.
Your writer and editor should be in close contact and enjoy working with each other. When there’s an attitude of mutual respect, ideas can flow and adjust freely, leaving you with content that people actually want to read.
5. Outsourcing Benefits
Another beautiful thing about hiring an editor is the fact that you don’t have to take them on as full-time employees. There are thousands of editors out there looking for work, and they have no need to be in the office when they do so.
If you don’t have enough work to justify a full-time job, editors can come on as part-time freelancers. This is really a win-win situation.
You don’t have to pay the employee benefits or invest in all of the things that come along with an in-house employee. They get the benefit of a new and interesting way to build their portfolios, and you get an improved quality of the product.
Outsourcing also opens you up to finding a freelance copy editor that has the exact experience you’re looking for. This person could live in Prague, or they could live a few houses down from your business. In any case, there are a lot of professionals out there with varied experience, and the perfect one awaits.
Want to Learn More about Hiring a Professional Editor?
Finding the right professional editor can turn your content into something that will boost your bottom line. The tricky part is figuring out what you expect of them, where to find them, and how they’ll fit into your business.
We’re here to help. Explore our site for more ideas on editing, finding new employees, hiring freelancers, and much more.