As a small business owner, you likely already know that your company’s brand has a lasting impact on customers. Everything your brand touches, from advertisements to customer service correspondence, forms the first impression. Keeping up your brand’s image can help make sure each customer has a positive association with your business.
But there’s another step you can take to maximize your brand’s visual presence: use great brand imagery.
Instill more spectacle into your brand images and logos by reading a few design tips for enhancing your brand’s imagery below.
- Brainstorming Your Brand’s Aesthetic
Your brand’s imagery should be a reflection of your company’s values and mission. When brainstorming your brand’s aesthetic, consider what you want your audience to think and feel when they see your brand logo and other visuals.
Are you looking to convey a sense of luxury? Fun? Innovation? Then, use those adjectives as a guide for your design decisions.
Bear in mind that your imagery should be consistent across all platforms. From your website to your social media accounts to your marketing materials, this will help create a cohesive and recognizable brand identity.
- Defining Your Target Audience
When it comes to design, one size does not fit all. Every business has a unique target audience with specific needs and wants. Keep your target audience in mind when creating or improving your brand imagery.
What will resonate with them? What colors, themes, and styles will speak to them? If you keep your target audience and brand identity top of mind, you’ll be well on your way to creating strong, impactful brand imagery that will help you achieve your business goals.
- Conducting Research
Research your competition and see what they’re doing right (and wrong). You should also look at what other companies in your industry are doing to stand out. Once you have a good understanding of the landscape, you can start to develop your own unique visual style.
- Creating Cohesive Visuals
Designing cohesive visuals for your brand helps customers easily identify your product and creates a lasting impression.
For example, using a limited color palette will help create a cohesive look for your brand and make it instantly recognizable. Or, whether you go for a more minimalistic look or something more playful, make sure that your visuals always look consistent.
Be unique, you want to make sure you will stand out, you can hire professional custom graphic services to help you achieve this. Use high-quality images, this will make your brand look more professional and can help to attract customers.
- Measuring the Brand Imagery Success
Be sure to measure the success of your brand imagery through surveys, focus groups, and other research methods. This will ensure that you are on the right track.
This will also allow you to interpret the results in order to continue to improve and evolve the design. As your business evolves, so should your brand imagery.
From the surveys or research, you will be able to know the latest trend and your audience’s new interests. Use this to make adjustments and improvements to keep your visuals fresh and up-to-date.
Well-Designed Imagery is a Powerful Asset for Any Business
By following these design tips, you can create or improve your brand imagery to better connect with your target audience. And, when managed correctly, your imagery can help build customer trust and brand loyalty.
So, what are you waiting for? Get started on creating or improving your brand imagery today.
Check out the ‘business’ section of our site for more useful advice to help your business thrive in the year ahead.