Every business nowadays has to utilize data to get ahead. No longer can you rely on street savvy or people skills alone. You need to use data analytics to effectively improve your marketing strategy.
While your first reaction may be to outsource your data analytics, there are actually self-service analytics tools you can take advantage of. Basically, they’re a simple form of business intelligence that lets users access relevant data, perform queries, and generate reports.
Although they serve the same goal, the characteristics of self-service analytics tools can vary depending on price and the industry they serve.
Here are some of the best self-service analytics tools currently on the market.
Sisense is a self-service analytics tool that can join data from multiple sources using drag and drop. You can build interactive dashboards without any technical knowledge and share these dashboards with others.
Powered by In-Chip and Single Stack technologies, you’ll eliminate most of the costs typically associated with business analytics tools. Over 2,000 companies worldwide currently use Sisense.
- Microsoft Power BI Pro
Offered by Microsoft, their Power BI platform empowers team members to find insights within your data. It’s a cloud-based software meant to provide an easy-to-use business intelligence solution for all business owners.
You can use Power Bi with any browser or their dedicated mobile app, and explore your business data and build visual reports. At its most affordable option, you’re looking at $9.99 per month per user.
Another cloud-based BI platform is Looker. It uses SQL for data analytics and is designed to help analyze data from various sources, including supply chains and customer behavior on different channels.
Non-technical employees can use SQL-based queries to review analytics without needing professional help. It also has a storytelling feature that lets you connect different data sets for presentations.
Most recently, Looker has partnered with the Google Cloud Platform to expand its capabilities. As a result, your data becomes much more accessible for your entire organization.
- Zoho Analytics
Like the other options on this list, Zoho Analytics is meant to help non-technical users make sense of all their data. It integrates with over 500 other business apps, including Google Ads and Mailchimp. It also integrates especially well with its own suite of applications, like Zoho Inventory.
You can blend together data from different sources and make use of their custom visualizations. Combine multiple reports into a single, customizable dashboard, or visualize geographical data onto an interactive map chart.
- Datapine Business Intelligence
Datapine is a friendly SaaS, data analysis tool that doesn’t require any SQL or database experience. Enable everyone in the company access to generate insights, develop data-driven workflows, and reduce manual tasks.
You can generate dashboards for every use case, whether it’s by function, industry, or platform. For example, your management team can generate and share a single dashboard while the sales and human resources departments have their own.
As opposed to many other self-service analytics tools, Domo isn’t newbie-friendly. Instead, it’s for companies that have pre-existing business intelligence experience. It offers many data connectors and data visualization options.
The Domo Business Cloud is meant to work seamlessly with your existing technology. Some of the current customers include ESPN, Comcast, eBay, and The New York Times.
ESPN specifically has used their Social Program App to track daily Nielson social content and compare it with interactions with fans in their contact center.
Vizlib has developed a wide array of useful self service analytics tools for your business that work with Qlik Sense.
Vizlib Library adds more dashboarding power with premade templates, predefined actions, and analytics such as forecasts. Their Self-Service further lets you search through your data and visualize your data.
They also have products that can enhance Qlik Sense’s ability to work with your finance department and organize your processes seamlessly. Some of their current customers include the USPS, NHS, and Vodafone.
- Google Analytics
Everyone working with data has heard of Google Analytics. It’s the biggest name in the industry, but it has a pretty steep learning curve. Most notably, Google Data Studio is the tool that allows you to do self-service analytics.
Due to its developer, Data Studio and Analytics both work well with a variety of different websites and mobile apps. You can share and collaborate through their cloud network in real-time.
It’s also completely free to use. You can try it without a subscription and switch to another dashboard compatible with Google Analytics whenever you like.
- Salesforce Einstein Analytics
If you have experience with Salesforce and want to build upon it, look into the Salesforce Einstein Analytics Platform. Along with visualizations and storytelling, you can also create AI models and dashboards.
Furthermore, Einstein Discovery examines your data to give you unbiased answers to your questions and recommendations on how to use your data.
You can get started with pre-built integrations, workflows, and dashboards. The starting option offers advanced analytics for $50 a month per user.
- Tableau Desktop
Tableau has a whole host of products for your various data needs, such as server management and data management. More specifically, their Tableau Desktop helps you get actionable insights fast.
Integrate with your different apps to gather data and create a compelling narrative with everyone you work with. Their device designer also helps you design and publish dashboards that work on every device available.
Tableau is constantly working to upgrade its software, so you don’t have to worry about it becoming outdated or losing integration with your other products.
Choosing the Best Self-Service Analytics Tools
Self-service analytics tools should help you get business insights without needing to involve someone in IT or hiring an outside business to look at your private data. It should match your technical level while also allowing you to do more as you improve.
One of the major benefits of these tools is the ability to learn from your data and visualize it for your team and your investors. Look into each option’s features to learn which works best for your industry.
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